My recent focus is on providing full-service design to a handful of long-term clients, but I have a soft spot for logo design. Brandmarks remind me of Japanese Kanji characters: ideograms that aim to evoke a brand’s message at a glance.
Since a brand doesn’t simply end with its “branding,” I distill the brand experience into a lasting impression from print to web. As products are released and an ever-growing audience interacts with them, I get excited about reshaping them to increase benefits and decrease friction. Even though this means working hard and moving quickly, my hope is to bring life and dynamism to the brand at every touchpoint.
3C Connect is a field service management software that focuses on streamlining operations for HVAC businesses through their online web app and companion iPad app. Since 2014, I have been managing all aspects of 3C Connect's design needs both online and offline as they continue to expand their market.
Partnering with experts in the field, I handled the design of a web app making it simpler for businesses to apply for their liquor licenses online. In addition to the UX & UI design, I created the brand's identity, an animated video and an array of digital and print assets.
I volunteered with the International Rescue Committee in Seattle creating materials with thoughtfulness and character to help spread awareness about what can be done to help refugees resettling in my community.